The Ultimate Content Style Guide - TEMPLATE

You likely invested in a Brand Style Guide that includes your logo, media assets, and other graphics to grow your business's brand awareness.

Unlike a Brand Style Guide, your Content Style Guide should outline how to create on-brand content, copy, and visuals across your marketing campaigns to ensure clarity and tone consistency.

Inside this guide, you’ll find a set of standards for writing, editing, formatting, and designing your digital marketing content, including the following:

• Grammar
• Punctuation
• Tense
• Tone
• Wording
• and best practices for keeping your content and marketing team on the same page and aligned with your brand messaging.

This guide will help you outline your standards for writing, editing, formatting, and designing your digital marketing content.

Use The Ultimate Content Style Guide template to create on-brand content, copy, and visuals across your text-driven marketing campaigns, ensuring clarity and tone consistency.

About the Creator

Jasmine (Jae) Hermann is an award-winning storyteller, content strategist, and editor. She passionately champions women entrepreneurs to embrace their creative storytelling confidence in Boss Squad—a content creation support community for women leaders.